The second-fastest annual growth was at climate site The Cooldown (25.5 million, up 562%) and the third-fastest was at Newsweek (172%), which was also the fastest-growing site among the top ten domains. Year-on-year, however, Athlon (athlonsports.com) saw the greatest growth in the top 50, drawing in 697% more visits in July 2024 than in July 2023. The company says the update has improved the accuracy of the data, particularly with regard to smaller websites.
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While some say Facebook referral traffic has returned this year, others complain that the addition of AI-written summaries to Google search results has deeply impacted click-through rates to articles. Publishers have complained in recent years about falling referral traffic from Google and Facebook. The Times of Israel fell back out of the top 50 after its visits almost doubled in June to enter in 43rd place. Meanwhile the vast majority (44) saw fewer visits than they did a year earlier in July 2024. Some content remains free to all users regardless of whether they have hit the paywall, including select global breaking news stories. The BBC launched a dynamic paywall for users in the US at the end of June, charging $8.99 (£6.55) per month or $49.99 (£36.40) per year.
- Opening statements began in a landmark trial against Google and Meta on the apparent harms of social media platforms.
- Thirty websites in the top 50 also saw their visits grow year-on-year in October, as well as eight of the top ten.
- Just one site among the top ten saw month-on-month growth, with Yahoo Finance (in fourth place) increasing its traffic 10% on September to 145.7 million visits.
- February 11, 2026 • A shooting at a school in British Columbia left seven people dead, while two more were found dead at a nearby home, authorities said.
- Men’s Journal therefore rejoined Press Gazette’s top 50 ranking, having also featured with significant growth in May and June 2025.
British news site The Independent (34.8 million), which claimed in November to have become the biggest British-born news site in the US according to Comscore data, also notched 70.4% year-on-year growth. All but one of the ten most-visited news sites in the US, and almost four in five of the top 50, grew their visits compared with September. Most of the top newsbrands in the US saw web traffic growth in October following two months of declines. Year-on-year the fastest-growing top ten news site was the AP, which saw 162.5% more visits in November 2024 than it did in the same month in 2023. Most of the ten most-visited news sites in the US benefitted from the November surge, with The New York Times (528.6 million, up 11% month-on-month), USA Today (203.5 million, up 9.8%) and CNN (460 million, up 8.2%) all notching notable gains. Three in five of the top 50 most-visited news sites in the US saw traffic grow compared with October — although there were some notable exceptions.
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