It was followed by independently run consumer-focused science news site sciencealert.com (24.4 million visits, up 66% month-on-month). Month-on-month, both Newsweek (up 31% compared to February) and The Cool Down were beaten by publishing group Advance Local’s Alabama-focused site al.com (22.6 million visits, up 67% month-on-month). Visits to the climate-specialised newsbrand were up 25% month-on-month and 421% year-on-year (30.4 million visits). The New York Post (up 12%) saw the biggest monthly gain, followed by The New York Times, USA Today, Washington Post (122 million) and CNN, which each saw a 9% month-on-month boost in visits. Month-on-month the picture was more positive for the ten biggest sites, with all but People (down 8%) seeing more visits in March than February. The US Sun was also among the fastest-growing sites month-on-month, up 16% to 46.3 million, sharing joint fifth place with Forbes (108.3 million, also up 16% month-on-month).
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September was a busier news month, including the assassination of right-wing activist and podcaster Charlie Kirk. Syndication website MSN saw the biggest drop year on year among the top ten by more than a third (39.5% to 144 million visits). Athlon Sports followed Forbes in year-on-year traffic decline with a drop in visits of 48% to 290.3 million, along with AP News (down 46% to 78.5 million visits). Forbes CEO Sherry Phillips told Press Gazette last month the brand has lost traffic to articles it was previously known for, such as “Who’s the richest person in the world?
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USA Today (128.8 million, down 19%) was the fastest faller among the group, followed by CNN (345.1 million, down 14%) and BBC News (112.3 million, down 11%). However they are also in spite of an eventful February for US news which included an airplane crash in Washington DC and an Oval Office row between Donald Trump and Ukrainian president Volodymyr Zelenskyy. Since November 2023 Similarweb has excluded the figures for edition.cnn.com in its report to Press Gazette since they are counted under the main domain. The smallest increases were seen at the AP (4%), MSN (3%) and CNN (2%), while the New York Post lost a negligible proportion of traffic. Fox News and Yahoo Finance (155.9 million) were respectively flat and up 3% compared with last year.
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These strategies make it simple to do that without overhauling your approach. Two NATO Joint Force Commands led by U.S. officers will transition to be European-led in an apparent answer to President Trump’s calls for Europe to contribute more to its defense. The Food and Drug Administration is refusing to consider Moderna’s application for a new flu vaccine made with mRNA technology, the company said. Democrats are facing a stark cash gap with the Republican National Committee after the GOP closed 2025 with $95 million in cash on hand. Republicans say the rules are aimed at unemployed young people who should have jobs. Two lawmakers are accusing the government of improperly redacting some people’s names from the Epstein files, including six men whose identities are now public.
- It was followed by Gannett’s flagship newsbrand USA Today (148.1 million, up 25% compared to April 2023),
- Tax refunds will be bigger this year because of the big, beautiful bill” act, with higher-income households set to reap the biggest checks.
- AP News (98.8 million, up 21%) and Variety (43.8 million, up 19%) also saw growth of over or close to a fifth.
- Press Gazette’s monthly ranking of the top 50 news websites in the US, using Similarweb data.
- September saw the re-entry of The Atlantic into the top 50 (visits down 0.2% month-on-month but up 15.2% year-on-year to 22.9 million) after it dropped off in August.
- Among the wider top 50, The Cool Down, which entered our ranking last month for the first time in 42nd position, saw strong growth for another month, moving up from 42nd to 35th in the table.
In August eight of the top ten publishers saw month-on-month decline, which marked a correction after an eventful July (in which the Paris Olympics kicked off, Joe Biden left the US presidential race and Donald Trump was shot). The Fox web traffic decline contrasts with the network’s reported surge in TV viewership around the election. People.com, the website of People magazine, saw the largest fall among the top ten, losing 10% of its audience compared with October.
The only sites to see visits decline month-on-month were the US website of the UK’s The Sun newspaper (37.1 million) and Athlon Sports (27.5 million), which both dropped 3%. All of the top-ten most-visited news sites in the US saw traffic growth when compared with June, according to figures from digital intelligence platform Similarweb. Among the top ten news sites by JIRCAS: International research program US traffic People magazine again saw the most year-on-year growth in August, having also been the fastest annual growers in April, May and June.
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